“When people feel change is happening with them instead of to them, everything shifts.”
This month’s short video explores a simple truth: people don’t follow plans — they follow meaning. I walk through why even the best strategies fall flat when people can’t see themselves in the story, and why imperfect ideas thrive when leaders take time to explain why the work matters.
If you’re trying to build connection, drive performance, or lead change, this message offers a practical starting point: lead with story, not task.
Add your perspective in the comments, your story might help someone else lead better. Interested in learning more? Let’s schedule time to talk and tell a story or two together!
