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Let’s focus on the WIIFM…

So what comes first, employees go learn or employers invest in learning?  Many organizations offer tuition reimbursement but did you know that recent research found that only an “average 51% of financial benefits offered to employees is utilized annually”?  What struck me was the different perspectives on why current workers are not willing to upskill … Continue reading

Life is but a game – right?

Did you see the USA Today article about potato chip maker Popchips marketing via mobile games?  Collaborating with Kiip (developer of smartphone apps) they created games that result in winning free bags of chips!  I wrote about gamification recently (It’s all fun and games until you lose…) and many of the articles focus on having … Continue reading

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