Did you see the USA Today article about potato chip maker Popchips marketing via mobile games? Collaborating with Kiip (developer of smartphone apps) they created games that result in winning free bags of chips! I wrote about gamification recently (It’s all fun and games until you lose…) and many of the articles focus on having … Continue reading
Recently I was invited to observe a team meeting and the leader, who is new to the organization. The team had quietly expanded the service to their user community, with demonstrable results and tangible metrics, despite some challenging technology issues and little management support or direction. Questions were asked and the team began to generate … Continue reading
